Website design

Saffron is a music tech initiative taking an intersectional approach to redressing gender imbalance in the industry. They came to us wanting to refresh their brochure website to better tell their story and celebrate five years of social impact. This included a members platform so they can continue delivering their much needed events online to women in tech.

Happy Eating House

Packing Design

Happy Eating House is an Asian condiment and sauces brand. Danni Hong the founder is on a mission to bring a taste of home to the UK, whilst inspiring people around how simple, healthy and tasty Chinese cooking can be. We helped her get clear with her brand proposition with our Shape Your Brand tool kit. Then we refreshed her current branding starting with the packaging, to widen their appeal to London stockists.


Brand Identity, Social Media Content

Hekamiah is a platform and home for artists, to restore human connection through transformative education & experiences. We helped them bring their mission to life in a clear and accessible way, through a Branding 360 package encompassing a brand story, visual identity, website and instagram assets.

Rollin' Vietnamese​

Brand Identity, Social Media Content

Rollin is a local independent Vietnamese restaurant serving up authentic Saigon street-food. Looking to refresh their brand as they looked into expanding their business offering and location. We helped them envision their new brand identity and relaunch by creating a fresh new look and feel, alongside some creative concepts for a new interior fit-out alongside tools for a launch campaign.

The Shortlist

Brand Identity, Social Media Content

The Shortlist is a responsible women's petite fashion brand empowering smaller sized women to take control of their wardrobe. We helped Laura get aligned on her purpose through our Branding 360 package starting by getting clear who her audience is, how to communicate and her brand positioning initially, and creating a suite of social media assets ready for her launch in 2021.

“Ursula and her team at Konichiwa/Re:form are great listeners, they understood exactly what I was trying to achieve and I can’t praise their attention to detail highly enough. I've been working with them for nearly a year through most of the process through the rebranding and we are now working to build our online presence. The team is reliable, responsive, adaptable and very professional to work with”

-Kevin Bihn Ha, founder

- Laura Briggs, Founder

“Ursula and her team made my branding project so easy and enjoyable, and I'm absolutely thrilled with the result. They were communicative, friendly, understood exactly what I wanted to achieve, and helped bring my ideas and vision to life. I'd definitely work with them again and recommend them as a really innovative, flexible, independent outfit!”

“Ursula and Niketa made an incredible team, that upheld regular and clear communication throughout. They completely understood the needs of our brand and how to execute this visually. We feel that the website now represents the professional, and engaging way that we as a company work. The design and build of the website has now got an integrated Saffron Members Service which means we are able to interact with our active community through workshops and online discussions through our Patreon Site. This has been a game-changer for Saffron in the current landscape.”

- Laura Lewis-Paul, Founder