Combining the Japanese words iki, meaning life, and gai, meaning value or worth, the term ikigai relates to finding your purpose in life. This theory, in correlation to branding, is focused on helping you to visualise the intersections between the four key components of branding.
At Re:form we believe in the importance of exploring your purpose as the key to helping you to understand your brand. In order to begin grasping this concept, simply fill in the following:
- What you love
- What you’re good at
- Your values
To develop this into something that will work for your business, you also have to apply this to what the world needs, and what you can be paid for.
Re:form focuses on discovering the convergence of the purpose element of a brand to ignite a spark in your businesses model and aid you in the journey of creating a brand that will ultimately fulfill elements such as passion, mission, vision, and purpose.
Find yours here with our downloadable worksheet.