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Combining the Japanese words iki, meaning life, and gai, meaning value or worth, the term ikigai relates to finding your purpose in life.
This theory, in correlation to branding, is focused on helping you to visualise the intersections between the four key components of branding.
When thinking ahead about your business, it can only benefit you to focus on what is possible and within your control, rather than what is not. Here are some tips that we’ve put together to help you to adapt your mindset to these new circumstances:
We all have a lot of ideas over the course of our working lives. But how do we tell if our business idea is viable?
At Re:form, we believe you need to focus on your everyday purpose of your business before looking at the commercial aspect of the idea as, after all, it is you who will be making the idea a reality.